Date
July 2024
Project
Luxury Yacht Rental Website
What Was Presented
Yacht Presentation & Booking Flow
Location
Miami, USA - Luxury Tourism and Experience
Azur Yacht Miami is an exclusive brand offering luxury yacht charter services in the heart of Florida. We set out to create a digital showcase that will match their vision and service quality.Yacht Miami is an exclusive brand offering luxury yacht charter services in the heart of Florida. We set out to create a digital showcase that will match ices.
The Face Reflected in the Digital
Moving a luxury experience to digital always requires a more refined approach. A user-friendly and transformation-oriented structure was aimed at showcasing the prestigious services of the company, at the same time.Moving a luxury experience to digital always requires a more refined approach. A user-friendly and transformation-oriented structu.
- User experience and needs analysis
- Brand-specific concept design
- Mobile-friendly and SEO-oriented development
Our Design Process
First of all, we investigated sectoral competitive analysis and user behavior. Then we determined a design language whose visual language is strong and works fluently on mobile devices. The content structure was based on service promotion, yacht details and ease of communication.irst of all, we investigated sectoral competitive analysis and user behavior. Then we determined a des.
The Result: Effective, Stylish and Targeted
The digital identity of Azur Yacht Miami is now both stylish and functional. Users can examine the yacht collection in detail and request a reservation directly. The new site strengthened the prestige of the brand in the digital world and significantly increased its potential to reach its target audience.
- Brand identity adaptation suitable for the luxury segment
- High-level user experience on web and mobile devices
- Content strategy and visual language and social media compliance
